How To Optimize Your WordPress Blog For Voice Search | CubitHost

November 3, 2022

How to Optimize Your WordPress Blog for Voice Search

Voice searches are becoming more popular in this increasingly fast-paced world. People are increasingly using their voices to make queries because it is simpler and more expedient to do so. Hence, you need to know how to optimize your WordPress blog for voice search.

Consequently, gone are the days when, as a company, you should concentrate only on traditional SEO. You absolutely have to emphasize optimizing for voice search if you want to get a leg up on the competition. If your website ranks high in the results of voice searches, you will see an increase in the number of visitors, leads, and sales.

So, here are tips on how to optimize your WordPress blog for voice search;

  1. Create content that focuses on user intent

Think back to the most recent time you used voice search to find the answers you were looking for. You probably just asked a simple question. You were perhaps only seeking a particular category of response, as well. You might have inquired about the pricing or the availability of a specific item, amongst other things.

This alone should make it clear what kinds of content you need to have to rank well in voice searches. You need material that responds to the precise inquiries that customers typically ask about your company.

What are those questions? You could inquire with the customer care team about obtaining a list. On the other hand, the inquiries typically don’t call for elaborate explanations or responses. Users using voice search frequently inquire about information as fundamental as a business’s hours of operation. They could ask about your one-of-a-kind selling offer or inquire about the functions of the product.

You mustn’t conceal that vital information if you want to rank higher in the results of voice searches. If we’re talking about Google voice search, the data should be offered in an understandable format like HTML. This makes it simple for Google’s crawlers to access them and provide the requested content.

  1. Use schema

If you want to improve your chances of ranking in voice search results, schema or structured data can help. Schema markup, a type of microdata, makes it possible for search engines to comprehend the significance of the information on your website.

Why is schema so important?

It is more likely that a search engine will select your website from among a pile of others to respond to a particular search query the better the search engine knows what your information is about. This also applies to searches conducted using voice input.

In addition, featured snippets account for 40.7% of all results returned by voice searches, as stated by Backlinko.

A featured snippet is a short excerpt from a site that Google displays to answer specific questions. They’re created automatically through schema analysis.

  1. Make use of long-tail keyword phrases.

Read your text out loud. Your material should have the tone of a person having a conversation with their voice assistant if you want to compete for the top places in voice search. In other words, they should communicate using “natural language.”

According to Google, “natural language” is used in 70% of searches made on Google Assistant in particular.

What exactly does that entail? Permit me to explain by illustrating. Let’s imagine you’re interested in learning more about email marketing and decide to look it up on Google.

You’d likely type “email marketing” to get the results you’re looking for. You would, however, need to ask your question in the form of a complete sentence while using Google Assistant. For example, “What is email marketing?”

Long-tail keywords are an essential ranking element in natural language, and this applies whether you’re performing marketing for businesses or consumers.

Long-tail keywords that are not posed as questions can be easily incorporated into the content you create. Using long-tail keywords in the form of a question, on the other hand, can be more difficult without coming off as strange.

The quickest and easiest solution to this issue is to add a section on your website titled “frequently asked questions” (often known as “FAQ”).

  1. Concentrate on the speed of your WordPress site

One of the most critical aspects of providing a pleasant user experience is ensuring that the website in question is speedy and responsive. And since search engines place a great value on the quality of the user experience, high-ranking websites always include user-friendly material. This holds regardless of whether the search was conducted using voice or text.

Therefore, the speed of your page, which is a component of the user experience, can also significantly impact your ranking in voice search.

Visit Google PageSpeed Insights to ensure your website loads as quickly as possible. Then, perform a quick test. If your website has any speed concerns, they will be shown in the results.

In general, the following are the four most straightforward techniques to speed up your site:

  • Reduce the number of redirects 
  • Optimize your images for size
  • Reduce the file size of your CSS, JavaScript, HTML, and so on.
  • Be selective when selecting plugins for your website, and avoid installing those that aren’t absolutely necessary.
  • Also, remember that if you need assistance increasing the speed of your website, you can always employ a web designer.
  1. Make your page on Google My Business even better.

You should already be optimizing your website for local search engine optimization if you are running a website for a traditional brick-and-mortar firm. After all, doing so is one of the most successful ways to attract customers to your place of business.

Where does any of this fit into the larger picture of voice search? According to research conducted by Brightlocal, 58% of users utilize voice search while looking for businesses “near me.” Consider the implications. If you are out and about looking for somewhere to dine, it is far simpler to ask your mobile device, “Where is the closest restaurant?” than to put in the search manually.

Therefore, to assist you in appearing in “near me” voice searches, which are undoubtedly pulled from the local search pack, you should also increase your local search engine optimization.

This indicates that you should claim your Google My Business page and, if necessary, make improvements. Be sure to include the name of your company and the address and phone number of your business on your website.

People typically use language to describe your neighborhood when writing your listing. Include significant landmarks as well. If you have strong local SEO, there is a greater chance that you will also rank highly in voice search results. 

In conclusion

Now you know how to optimize your WordPress blog for voice search. Voice search is the technology of the future in our fast-paced environment. Because of this, you must place a strong emphasis on both your standard SEO and your voice search optimization.

To help you achieve your goal, we have provided you with five valuable ideas.  Also, you can host your website for free on cubithost

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