TikTok has quickly become one of the most popular social media platforms. As more websites start creating TikTok content, a common question arises: how can you embed a TikTok feed in WordPress?
While WordPress allows you to embed individual videos using a video URL or the TikTok block, these methods only work for single videos. To embed an entire TikTok feed, you’ll need a plugin.
There are several plugins available, but the TikTok Feed plugin is one of the easiest to use. Keep in mind that while the base plugin is free, some customization options are only available in the Pro version.
Today, I’ll show you how to embed a TikTok feed using the TikTok Feed plugin.
This tutorial is for:
WordPress 6.4.2
Plugin: TikTok Feed v1.0.10
Why Embed a TikTok Feed in WordPress?
For years, video content from platforms like YouTube, Instagram, and Facebook has been the most engaging content on the internet. In fact, if you ask a social media marketer, 54% will tell you that video is the most engaging form of content.
TikTok follows this trend and might even surpass other platforms due to its short video format. These brief clips are perfect for capturing attention quickly and keeping viewers engaged.
Including video content in your posts or pages can significantly boost their performance. When users see a TikTok video, they know it will be short—usually around a minute—making them more likely to click on it. In contrast, YouTube videos can be several minutes long, which might deter some users unless they’re YouTube Shorts.
Given these advantages, embedding TikTok videos in your posts or pages is a great way to enhance engagement and keep your audience interested.
How to Embed a TikTok Feed in WordPress
The TikTok Feed plugin is designed to make embedding TikTok content in WordPress simple and effective. It offers various customization options to ensure your TikTok content looks great on any website. Best of all, it’s easy to use, making it an excellent choice for beginners.
Most settings in the plugin involve simple checkboxes, sliders, and similar options, allowing anyone to use it effectively. Embedding a TikTok feed should only take a few minutes.
Let’s dive into the process.
Step 1: Install TikTok Feed
First, navigate to the WordPress admin panel. Click on “Plugins” and then select the “Add New” option.
In the search box, type “TikTok Feed.” This will display a list of available plugins, including TikTok Feed and other plugins that might be helpful.
Scroll down until you find the TikTok Feed plugin. Click the “Install Now” button and activate the plugin.
You may be prompted to opt-in for notifications. You can skip or accept this; it doesn’t affect the plugin’s functionality.
Step 2: Add the Block to Your Post or Page
TikTok Feed adds a single WordPress block that you can place in your posts, pages, or widget areas. There is no settings page; everything is managed directly through the block.
Add the TikTok Feed block to your desired location.
Be cautious not to confuse it with the built-in TikTok block in WordPress.
With the block added, you won’t see any options until you connect your TikTok account.
Step 3: Connect Your TikTok Account
Select the TikTok Feed block.
Click the “Add TikTok Account” button on the right-hand side
This will redirect you to a screen explaining that the plugin can only read your account info, not post anything. Click “Login with TikTok.”
Log in using your preferred method and authorize access.
Step 4: Display Your Feed
Once connected, the plugin will automatically display your TikTok feed, including the number of accounts you follow, your followers, your avatar, and the number of likes. There’s also a share button for users to share your feed through their channels.
If you have videos, you can adjust settings such as the number of videos displayed and video dimensions.
Why Not Just Use the TikTok URL to Embed?
WordPress supports embedding TikTok videos via URL, which is the easiest way to embed a single video. However, using a plugin is better for embedding an entire feed, as it updates automatically with new content from your TikTok account. This saves you time and ensures your content is always fresh.
The TikTok block in WordPress is similar to using the URL, but the TikTok Feed plugin offers more customization options, making it the superior choice for embedding multiple videos or an entire feed.
TikTok FAQs
Am I better off with TikTok or YouTube videos?
It depends on your goals. YouTube is great for long-form content, while TikTok excels at short, engaging videos. Using both can be beneficial.
Can I use the plugin for TikTok accounts I do not own?
No, unless you have the login credentials for that account. Otherwise, you’ll need to use the video URLs to add their content to your site.
Do TikTok videos slow down my website?
All video content can slow down your website to some extent. Displaying a full feed has a bigger impact than a single video.
Is TikTok right for every website?
Not necessarily. TikTok primarily targets younger audiences. If your target audience is older, it might not be the best platform for you.
Be Sure to Give TikTok a Try
Many site owners hesitate to use TikTok due to its younger audience. However, it’s a powerful platform for brand advertising. The videos are easy to create, often requiring just your phone’s camera, making it a low-effort, high-impact marketing tool.
I hope you found this tutorial helpful for showcasing your TikTok Feed in WordPress.
Do you use another TikTok plugin in WordPress? Has TikTok been effective for marketing your site?